Amazon.com stepped up it’s selling to the Funeral Industry after October 2009 when it was revealed that WallMart was selling Caskets on line. The Fact that Amazon has a contract with an online casket provider for 67% off the list price of many caskets, points to the fact that the markup on caskets can be 300% or more. Not all funeral homes do this, there are lower cost funeral homes and online casket providers where the markup is much less.
This supports what I have been saying for several years that many times the markup of caskets in the funeral home can be up to 500%!
What is interesting about amazon.com and other online vendors is that they sell directly to the consumer. This is a trend that will continue and more and more Funeral vendors will be doing this!
In Fact Last Year the National Funeral Directors Association lobbied on behalf of the Bereaved Consumers Bill of Rights Act asking that online vendors like amazon.com be brought in under the Funeral Rule Regulations.
With the election of Republicans to the US House of representatives the passage of the Bereaved Consumers Bill Of Rights Act is unlikely to happen and caskets and other consumer funeral products being sold directly to the consumer for the short term will avoid funeral regulations.
What is mentioned above is contributing to Funeral Industry Decline in the USA. The more that funeral goods are available online especially at popular sites like amazon.com the less the local funeral home will be needed and the more the funeral industry will decline.
> Interesting Fact: Amazon sells a steel embalming table
> # of Employees: 21,700
> Most Recent Quarter Revenue: $7.6 billion
> Most Recent Net Income: $231 million
Amazon.com helped bring the funeral service online. Like Wal-Mart, the company offers caskets in more than 50 different varieties. Additionally, it sells a steel embalming table for $1,095 and pet urns for under $200. Many caskets are sold at 67% off the list price, thanks to a partnership with Bestpricecaskets.com.
Funeral Industry| Funeral News| Funeral Blog by Your Funeral Guy
your funeral guy has no affiliation with best priced Caskets.com http://www.bestpricecaskets.com/
Your Funeral Guy’s book Rest In Peace Insiders Tips to the low cost less Stressed Funeral is available online at amazon.com Presently Your Funeral Guy is not involved with the selling of any Funeral Goods or products.
There has been an article on Ten Companies Controlling the Funeral Industry. What is interesting in the article are the Newcomers Wall Mart and Amazon .com These companies have only entered the funeral industry in the last several of years. This is an indication of traditional Funeral industry decline and the desire of folks to pay less in funeral cost.
Here is a summary of the funeral business from the Article
The death industry is a tale of two economies. A relatively few large companies, most of them publicly traded, control most of the businesses that sells caskets and granite for memorials. The rest of the death industry is made up of many modest businesses. Most of the 19,500 funeral homes in the country are small operations, often owned by the same families for generations. There are more than 120,000 cemeteries and many of these belong to families, nonprofits, and religious institutions.
Here is al ist of the ten companies in the report.
Service Corporation International (SCI)
Carriage Services Inc (CSV)
1-800 Flowers.com (FLWS)
Rock of Ages Corp(ROAC)
Stone Mor Partners(Ston Mor)
Funeral Industry| Funeral News| Funeral Blog by Your Funeral Guy
Funeral Industry Decline:Casket Companies going outside the casket sale for the sale.
Many large “Casket” companies in the Funeral Industry are going outside the “Casket Sale” for the sale. Hillenbrand Inc the parent of Batesville Casket Company is the primary example well written about here. This is even true of the privately held companies Like Aurora Casket Company- who is making extra money through the sale of urns and support services.
If one does not make adjustments when your industry is dying, your business will die too. There is one problem with this thinking. Not everyone in the biz can sell urns, webcasting, and consulting, and support services. All cannot profit from the same strategy no matter what the hype or who gives it.
First it was the rise in cremations. Now Bill Backman III and his clients at Aurora Casket Co. Inc. are competing with mass retailers like Wal-Mart, Costco and even Amazon.com for casket sales.
You would think trends like these would be difficult to deal with for the nation’s largest, privately held casket manufacturer, but it’s all about how you approach it.
Backman has embraced the climb in cremations and spun the big-box competition to its advantage by not only supplying a product but spotlighting the additional support services it and its clients offer.
Funeral Industry|Funeral blog by R. Brian Burkhardt Your Funeral Guy
Disclaimer:Your Funeral Guy has no affiliation or fiduciary relationship relationship Aurora Casket Company. He does not recommend use of this company in Funeral Arrangements. He does not “NOT” recommend the use of Aurora Casket Company. Funeral arrangements are a personal and important decision.
The National Funeral Directors Association NFDA wants non traditional sellers regulated-They even went as far as to name Walmart and Amazon.com. Walmart and Amazon are selling Caskets online.
This was all done in testimony before Congress on January 27th 2009 by the NFDA executive treasurer, Randall L Earl. The hearing was on the Bereaved Consumers Bill of Rights Act Initiated by Congressman Bobby Rush.
Earl is a controversial figure named in Lawsuits and investigations in the Illinois Funeral Directors Association IFDA Trust Ponzi Scheme. In Spite of these allegations he continues to serve on the Executive Board.
The Funeral Industry in the United States is in decline because of the rise of non traditional alternative funeral
In his testimony, Earl stated: “NFDA believes this bill outlines for the FTC a rule that we have long argued was necessary, given a dramatically changed marketplace, with new and non-traditional sellers offering many more choices for consumers to purchase funeral or burial goods or services, and the risks they take in dealing with them in a lightly or even unregulated environment.”-Via NFDA Facebook Notes
The fact that the traditional funeral guys are in an uproar over nontraditional funerals is good for the funeral consumer.
Non traditional funerals mean less than the average cost of a funeral for consumers,
The entire Funeral industry is trending to the lower cost funeral.
Funeral Industry|Funeral News| Funeral Blog by your Funeral Guy
The Bereaved Consumers Bill Of Rights Act came about because of the Burr Oak Cemetery Scandal