Batesville Casket has entered into another non casket business. This time it is grief publishing, In the past several months the ailing casket maker has entered the burial vault business(Goria Burial Vault), the manufacturing business(K-Tron), the obituary business(ObitLink), and now grief publishing with Alan D.Woefelt, Ph.D.
Batesville Casket branching out beyond the casket.
Renowned grief educator Alan D. Wolfelt Ph.D., has collaborated with Batesville Management Services to develop the Helping Series, a set of brochures that offers assistance to mourners in coping with specific types of death and grief responses. The Helping Series is used by hundreds of hospices and funeral homes throughout North America.
The search occurred in google real time search on February 14th, 2010. It is unclear from the web site how long the association with grief publishing has been going on. One thing is certain the antics of Batesville Casket Co. have only been recently reported here and several other places online. Making alliances with others in the funeral industry and getting funeral homes to do high mark ups on their caskets has worked for years. The availability of information on the internet has recently brought NYSE:HI marketing strategies into the light.
The recent patterns with Hillenbrand,Inc, NYSE:HI all point to funeral industry decline, even if there is a net income gain from the 2009 Batesville financial disaster, it will take several years of growth for the company to recover-this is the opinion of your funeral guy.
Funeral industry|Funeral News|Funeral blog by Your Funeral Guy
Batesville Casket TRUCK PIC from Flickr under the creative commons license from
